Where Media, Technology, and Consumer Behavior Converge
Hey, I am JB.
I connect digital consumer behavior, media intelligence, and strategic insight to turn emerging trends into real opportunities.
From AI and next-gen content to emerging platforms and experiences, I work at the intersection of technology and culture to keep brands relevant, resonant, and ahead of what’s next.
Currently
Running experiments in culture, tech, and user behavior.
Designing global strategy around next-gen technology.
Advising agencies, brands, and creators on future-facing positioning and growth.
Leading research into cultural signals, digital identity, and community dynamics.
Shaping what’s next in content, platforms, devices, and immersive brand ecosystems.
