My Background

If there’s one thing I’ve always known, it’s that change is constant, so I got comfortable with it early. I started my career in social media, riding the wave of digital transformation from its earliest stages.

Over the past decade (and then some), I worked my way through nearly every corner of digital marketing, learning the ins and outs of how brands show up and scale online.

But along the way, I realized that social media and paid ads weren’t enough. What truly excited me was pushing boundaries, leaning into cultural and consumer behavior shifts, platform evolution and emerging technologies.

That curiosity for what’s next became my edge, leading me to where I am today: SVP, Innovation Strategy at Publicis Media.

WORK EXPERIENCE

Publicis Media

Senior Vice President, Innovation

• Guiding agency-wide strategic growth and foresight

• Serve as a regular industry speaker at CES, Adweek, and other major platforms, representing Publicis' perspective on emerging media, AI, and cultural shifts.

Connect with me on LinkedIn

EDUCATION

• M.A. Language Education → Tokyo/Japan

• M.A. Intercultural Studies → Halle/Germany

• B.A. Asian Studies → Bonn/Germany

Weber Shandwick

Director, Digital Innovation

• Led emerging platform integration and multi-channel strategy

• Delivered cultural insights and digital strategy POVs across the network.

Publicis' MSL

Senior Account Executive, Digital

• Drove global campaigns across 8 countries and $4M in media

Early Career Roles

Rosetta Stone | Website Localization Specialist, European Market
Lidl US | Project Manager, Databases
iFabbo | Social Media Strategy Associate

ORGANIZATIONS & THOUGHT LEADERSHIP

• AMA Foresight Panel (Member)

• IAB Committee Member: Creator Economy; AI in Advertising; Attention

• Adweek Executive Mentorship Program (Mentee)