Leadership Approach + Experience
Channels and tactics were never the real answer. What consistently drives impact is understanding the cultural context behind behavior — how consumer expectations, platform dynamics, and technology shape attention, loyalty, and growth.
Over 15 years, that path took me from building digital and social capabilities from the ground up to leading strategy and innovation for Fortune 500 brands across agency networks.
That combination of pattern-recognition and practical application shaped how I lead today: helping teams and organizations navigate change with clarity, confidence, and direction.
Shaping Growth Strategies and Strategic Priorities for Global Brands
Publicis Media — SVP, Innovation & Strategy
At Publicis Media, I lead roles and functions that bring together innovation-driven strategy and cultural intelligence into a unified capability for clients. My focus is on embedding these disciplines into how the agency thinks, operates, and partners with brands.
By orchestrating intelligence across teams, I translate complexity into clear strategic direction—turning signals from emerging platforms and media innovation into actionable strategies for clients.
IPG / Weber Shandwick — Digital Innovation Leadership
I identified an opportunity to strengthen how strategy connected integrated marketing, media, PR, and executive visibility efforts, and developed a more intentional way for the strategy team to engage across those moments.
I helped shape a clearer strategic approach that enabled teams to translate consumer and cultural insight into stronger narratives, sharper planning, and more cohesive execution.
Publicis / MSL — Building the Paid Social Function
In the early days of paid social, I helped establish the agency’s paid media capability from the ground up, leading campaign execution across social and digital channels to drive growth.
Working in a startup-style environment, I guided a small entrepreneurial team in building strategy, processes, and cross-channel expertise that strengthened campaign performance and client outcomes.
This experience shaped my leadership approach—teaching me how to develop talent, guide teams into emerging areas, and translate new platforms into scalable capabilities for the agency.
Mentorship & Advisory
Across programs including Adweek Executive Mentorship Program, Girls in Tech, Out in Tech, and startup accelerators such as Outlier Ventures, I mentor and advise emerging marketers, strategists, and innovation leaders.
My focus is on pairing career guidance with real industry exposure—helping talent build confidence, visibility, and a clear point of view as they navigate complex and fast-changing industries.
Beyond formal programs, I provide ongoing mentorship and advisory support across the media and innovation ecosystem, with a commitment to helping develop diverse leaders equipped to shape what comes next.
I speak, I teach, I mentor
CES 2025: Virtual Humans and Conversational AI
CES 2024: All Media is Social Media
Outlier Ventures 2023: The Future of AI and Entertainment at Elevate
NFT.NYC 2023: From Assets to Experiences
American Marketing Association, 2023: How Brands Are Making It Happen
Girls in Tech: How AI is Shaping the Future of Tech, 2023
IAB’s Audience Connect, 2022: Managing your Brand
Samsung’s Innovation Without Boundaries Podcast, 2022
2026 Jay Chiat Juror - Experiential Strategy
Bonjour Future – CES 2026 First Edition - Chamber of Commerce, France
CES 2026: Conversational AI
Brand Innovators Marketing Leadership Summit 2025: AI for Brand Marketing
Digital Hollywood 2025: Authenticity in the Age of AI - Balancing Trust and Technology to Define the Future of Brand Engagement
Selection of panels/events:
What else?
Growing up across Germany, having lived in Japan and now the U.S., shaped how I read culture and markets — as patterns that shift by geography, not just by category