Hey, I am JB.
Working across culture, media, and business to help organizations navigate change and grow.
I connect consumer intelligence, media, technology and business strategy to help organizations solve complex brand and growth challenges. My approach is grounded in understanding culture and consumer behavior, then connecting those insights to the broader business context.
My work spans brand and growth strategy, audience and cultural intelligence, media and content partnerships, and experience development. I work across disciplines to define opportunities, align strategic priorities and build approaches that can scale across markets and teams.
Across luxury, beauty, fashion, CPG and technology, I advise senior clients, lead cross-functional teams and support high-stakes new business—bringing together different perspectives to create clear, actionable strategy.
Strategy grounded in culture. Built for confident decisions.
A senior strategy leader with 15 years of experience across leading media and communications agencies.
Currently,
I'm brought in to solve media, marketing and brand challenges for Fortune 500 clients — shaping growth strategies, go-to-market plans, and strategic priorities across global markets. Beyond client work, I lead new business efforts, provide executive advisory, and build capability across strategy, media, and creative teams. Increasingly, that includes helping teams use AI to strengthen capability development, judgment and decision-making — not replace it.