My Background

If there’s one thing I’ve always known, it’s that change is constant, so I got comfortable with it early. I started my career in social media, riding the wave of digital transformation from its earliest stages.

Over the past decade (and then some), I worked my way through nearly every corner of digital marketing, learning the ins and outs of how brands show up and scale online.

But along the way, I realized that social media and paid ads weren’t enough. What truly excited me was pushing boundaries, leaning into cultural and consumer behavior shifts, platform evolution and emerging technologies.

That curiosity for what’s next became my edge, leading me to where I am today: SVP, Innovation Strategy at Publicis Media.

WORK EXPERIENCE

Senior Vice President, Innovation

Publicis Media | 02/2022 – Present

(Promoted from VP, Innovation in 2023)

• Lead the innovation strategy pillar, shaping the agency's media intelligence approach and consistently contributing to new business wins.

• Drive forward-looking GTM strategies and build thought leadership platforms, including Publicis' global FutureFWD program.

• Launch immersive storytelling initiatives and first-to-market activations for brands like LVMH, Pfizer, and Samsung.

• Forge strategic partnerships through consultative innovation and cross-functional collaboration.

• Serve as a regular industry speaker at CES, Adweek, and other major platforms, representing Publicis' perspective on emerging media, AI, and cultural shifts.

Connect with me on LinkedIn

EDUCATION

• M.A. Language Education → Tokyo/Japan

• M.A. Intercultural Studies → Halle/Germany

• B.A. Asian Studies → Bonn/Germany

Director, Digital Innovation

Weber Shandwick | 08/2019 – 01/2022

(Promoted from Senior Manager, Digital in 2021)

• Led integrated marketing programs across paid, social, XR, and emerging tech.

• Oversaw multi-agency campaign execution with transformative impact on lead generation.

• Spearheaded innovative Web3 offerings and ecosystem partnerships; founding member of internal Web3 education program.

• Delivered cultural insights and digital strategy POVs across the network.

Senior Account Executive, Digital

MSLGroup (Publicis) | 03/2016 – 04/2019

(Promoted from Account Executive in 2017)

• Managed digital media programs across global markets with measurable business results.

• Led paid media planning and execution across health, government, and education sectors.

• Provided regional oversight and localization strategy for key global clients.

Early Career Roles

Rosetta Stone | Website Localization Specialist, European Market
Lidl US | Project Manager, Databases
iFabbo | Social Media Strategy Associate

Highlights: Led localization efforts, developed influencer plans, and helped scale database systems during international expansion phases.

ORGANIZATIONS & THOUGHT LEADERSHIP

• AMA Foresight Panel (Member)

• IAB Creator Economy Committee (Member)

• IAB Attention Task Force (Member)

• Adweek Executive Mentorship Program (Mentee)

• Outlier Ventures (Startup Mentor)